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RACE created both the corporate and retail brand for Moorhouse’s – a micro brewery which has grown from strength to strength following this marketing initiative. The initial brief was to create packaging and labelling that would enable the brewery to sell-in their specialist beers to the large supermarkets.

Following the creation and format for their beer labels, a whole series of product and sub-brand identities were created to ensure point of differentiation at point of sale. A fun project – not just because of the free samples, but because the client was open to the concept of retailing by injecting a sense of humour into product packaging.