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This is Manchester

Although a rare approach from a client, this book promoting Manchester was briefed in as ‘make it cool and funky!’ One of the passions of RACE over its history has been a love of type. This project gave us the opportunity to ‘play around’ with words and images just to create a promotional book which looked – and felt - completely different from all other publications at a global property exhibition.

Hard back stitched covers, an unusual tactile stock and a free range with the copy allowed the designers to experiment with formats and forms. The result was a fun publication, which demonstrates Manchester’s contemporary approach to communications.