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Although founded on graphic design, the practice evolved over its history to encompass the whole of the design, branding and marketing spectrum. Work for global brands such as Reebok, Marconi and the BBC was always counterbalanced with a passion for creation of imagery for smaller businesses. During thirty years these are too numerous to mention, although the selection of images in this section will show the diversity of approach which meant that there was never a RACE ‘house-style.’ We simply took each problem and provided a solution that fitted the requirements of the client.

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A selection of case studies have been included on this site. These range from exhibition design through to retail design. Many projects have included the creation of a brand, then applied to all marketing collaterals. The industry of marketing evolves continually; many projects now include writing a strategy before any visual work is undertaken. A strategy will examine which area or areas of marketing communications are required to fulfil a brief. And then brand creation, advertising, public relations, exhibitions or other marketing tools are moulded into that strategy.

Brand creation for the Manchester Commonwealth Games was a five year project which has since led on to many other major projects for the City of Manchester and the North West of England. Although RACE horizons go much further than just our own home part of the world.

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